Solomon taught that humility precedes wisdom (Prov. 11:2), and wisdom empowers real leadership. The Apostle Paul gave leaders the humility grid to use in order to make wise marketing decisions. He said that we need to look for the sweet spot where three interests intersect: (1) ours, (2) others, (2) and God’s in Christ (Philippians 2:3-5). Here we find the Real Deal in leadership and marketing.

Two thousand years later, marketing professors teach business students about the four “P’s” of marketing: price, product, placement, and promotion. However, without wisdom in finding the sweet spot, they are merely selfish tools. King Solomon recorded wisdom for the four pillars of marketing in the book of Proverbs. Learn ten insights that apply God’s righteousness to the Real deal in leadership and marketing.

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